Europa Cafés are sprinkled throughout New York City and have become a landmark for many tourists – providing visitors and locals alike with a vast array of taste options at reasonable prices. In line with the pace of the city, Europa Café employees work to serve its fare quickly, promoting Europa’s convenience.
Strategically located in NYC’s most populous neighborhoods, Europa Café’s branding emphasizes the up-and-at-‘em sentiment of its guests – whether preparing for a new adventure in the Big Apple or on the way to work. This sentiment is clearly noted in the sun symbol along with the lively, curvilinear font.
The branding was further carried through to packaging, print and signage – including the well-received Pressata packaging, which won American Design Language inclusion into Print Magazine’s Design Annual.