Guéridon Group

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Designing a logo for the Guéridon Group was a great opportunity to design a modern and clean custom font which mimics the mid-century european design of their offerings. They sell modern and simple lamps and vintage mid-century furniture. Lamps are their number one seller so we wanted to incorporate a lamp into into the design without making it too prominent since they also sell other item categories. If you look closely you may see some pendant lamps in the logotype. The symbols of the G will also be used on their own from time to time. More branding to come...